What started out as a family business in 1922 has amassed into dominating the global bridal market. With a physical presence on five continents, 155 stores in more than 105 countries, and over 600 dresses designed each year, if you haven’t already heard of Pronovias you’re bound to very soon.
Pronovias has simultaneously become the haute couture brand in the bridal market and has the ambition and grandeur of the Victoria’s Secret Fashion show. All of the dresses are made by hand, and take up to 120 hours to finish — the detailing and embroidery are intricate enough for each bride to feel that she has a unique dress. Yet the shows are an impressive production of 50 looks in a massive venue with over 2,000 people from all over the world, Irina Shayk sitting front row, and models like Romee Strijd, Devon Windsor, Cindy Bruna and Tian Yi walking in the show.