An interview with khya from One Day Bridal, the wedding dress designer of the moment
Established in 2011, One Day Bridal has cemented itself within the fashion industry as a
leader of uniquely designed wedding gowns. Kyha, the Founder and Creative Director
of One Day has successfully built a business that continues to challenge tradition by
responsibly creating fashion forward pieces that embody, empower and elevate
You can find the brands Head Office and flagship store nestled in the heart of South Melbourne, however the brands notoriety far precedes the Australian borders. The One Day Bridal brand expanded on a global scale in 2016 when they launched their made to order ‘CHOSEN by One Day’ range internationally.
Beginning her career in the Police Force at the age of nineteen, Kyha had clear ambition and drive working as a prosecutor and later progressing into the water Police. “I come from a family of Policemen and it was an obvious career path for me at that stage of my life”.
After getting married eight years ago, whilst still working in the Force and going through the journey of finding her own wedding dress Kyha struggled to find a wedding dress modern and unique and reflected her own personal style.
“I finally ended up have a custom designed gown, however I found the process difficult and disappointing as my dress on the day was nothing like the original design. This experience left me thinking that no other bride should have to go through what I did. The gap in the bridal industry for modern and more fashion orientated gowns was screaming at me. So I took a leap of faith and created what is now One Day Bridal.”
Advice to avoid large gatherings of more than 100 people – in a bid to limit the spread of the coronavirus – has already prompted many couples to cancel, downsize or postpone imminent wedding ceremonies. The circumstances surrounding the Coronavirus (COVID-19) pandemic, and its impact on the Wedding and Events Industry has been huge. The Bridal Journey reached out to Kyha and got all the answers you’ve been searching for, scroll below to see!
What are the buying trends for brides – are they cancelling orders or postponing?
It is still early days and our thoughts are with those couples who are navigating this unprecedented territory. Most brides are eager to continue their journey with us and for those who have a date secured later in the year, they are sticking to their plans. We urge couples planning their wedding to postpone if required, do not cancel.
Have sales been impacted in anyway?
There has been some impact from overseas as our stockists in places like the USA go into lockdown. However, as couples continue to plan their weddings sales have not been impacted. Brides start the search for their gown nine to twelve months out from their date, so we are still seeing many brides for October 2020 weddings.
Are many brides cancelling or postponing weddings?
The trend we are seeing is postponement rather than cancellation.
Have you noticed other changes in buying trends or received feedback from customers?
The strongest trend we’re seeing is a move to buying gowns online using video consultations with our specialist bridal stylists – with a focus on gowns that are available for immediate delivery. It seems to be creating a great level of comfort for couples.
Is One Day still facilitating appointments or are they all virtual now?
To ensure the health and safety of our team and customers, One Day Bridal will be temporarily closing our South Melbourne Boutique, with the intention to reopen on May 1. As we strive to continue to offer our services and support to our brides during this time One Day is proud to offer virtual consultations and gown concierge service.
“For brides that are beginning their shopping journey, our virtual consultation service allows brides to meet with a stylist via a video call, during which we will showcase several gown options that have been selected especially for the bride, all whilst she remains in the safety of her own home. If our brides have fallen in love with a One Day style, our concierge service allows Melbourne-based brides the opportunity to try her favourite gowns on in the safety of her own home, accompanied by our stylist on a video call. To ensure that we are keeping both our customers and the One Day team safe throughout COVID 19, One Day is upholding the highest sanitation practices in delivering this service. This includes cleaning each and every gown prior to delivery and handling each piece with gloved hands. Our online stylist and customer service team are also available to answer questions through One Day’s website.” – Kyha
On Thursday the 2nd Of April the St Martin collection at One Day Bridal launched. An ode to a dear friend, a sailor and most of all, a father. St. Martin tells a tale of adventure and discovery. This fifteen piece collection navigates the uncharted waters of modern. Bridal, exploring a new range of beaded fabrics and silhouettes. The use of subtle draping, knotted fabric and corsetry creates a dynamic collection that is timeless and compelling. We see a nostalgic reference to some of our favourite pieces from previous collections. A fresh approach to design through the use of new fabrics pays homage to these classic designs.
One Day Bridal – https://onedaybridal.com.au/