Prea James Bridal

Prea James launched her made-to-measure bridal design business Prea James Couture in 2012 following years of experience in the Australian fashion industry and study at the renowned Ultimo TAFE Sydney Fashion Design Studio. She introduced Prea James Bridal in 2017, offering her fashion savvy clientele an accessible, made-to-order collection.

Now 12 years into the business, James is returning to her roots, by introducing a new demi-couture offering under the label Prea James Studio. The Studio line will be available in the Prea James flagship boutique as well as a curated selection of bridal boutiques around worldwide.

With a design philosophy drawing from the adage that “Simplicity is the ultimate sophistication” and taking her biggest inspiration from her real brides, Prea James caters to relaxed and modern bride who wants something fashionable and unique on their wedding day.

The Prea James aesthetic can be described as understated elegance. With her fashionable yet relaxed take on bridal, Prea has a keen eye for an unfaltering fit and hand finishes that add that special touch to each gown.

The brand is now stocked in over 30 retailers and this year opened their first and only flagship boutique in Sydney, Australia.