Celebrity Bride |
Chiara Ferragni Dior gown has a higher media value than Meghan’s Givenchy dress.
Two Dior couture dresses, a fireworks display and private jets. Her couture gowns reportedly earned Dior what could could have cost them $5.2 million in digital advertising dollars.
The best of summer wedding season, it seems, was saved for last. The Blonde Salad founder, designer, and fashion it-girl Chiara Ferragni married longtime boyfriend, Italian megastar rapper Fedez, in what is probably 2018’s most epic wedding. Ferragni—best known by ‘The Blonde Salad—is among the most successful fashion bloggers on the planet, with 15 million Instagram followers and estimated $10 million USD annual income. Between Ferragni’s 14.6 million followers, Fedez’s 6.6 million and all those who posted from or about the event, Launchmetrics tallied a total audience-driven media impact of—wait for it—$36 million and 67 million interactions from Instagram posts, comments, and stories and reported online. Chiara Ferragni’s wedding was highly anticipated for more reasons than one. And that anticipation, according to media experts, paid off—literally.
The setting? Dimora delle Balze, a 19th century palazzo in Noto, Italy.
The couple flew their friends and family on private Alitalia flights to the secluded castle, on planes branded with their logo. But it appears that Ferragni’s gown outperformed the actual royal wedding as well. Dior, according to Launchmetrics data, earned a whopping 15 percent of the total media impact of Chiara and Fedez’s wedding. The event was the influencer version of the royal wedding.
The dress, as expected, did not disappoint. Ferragni is always on the verge of over-the-top–her fashion choices push the boundaries without going too far. The it-girl partnered with her longtime social media partner Dior for the occasion, working with Maria Grazia Chiuri on not one, but three haute couture looks for her wedding celebrations.
Held outside at the secluded Palazzo Nicolaci di Villadorata palace, Chiara walked down the aisle accompanied by her father Marco Ferragni. Wearing a custom-made Christian Dior Haute Couture dress created by Maria Grazia Chiuri, Chiara’s son Leone was also decked out in baby Dior while the bridesmaids wore custom pink Alberta Ferretti dresses.
The ceremony itself was held amongst an abundance of white roses, hydrangeas and greenery, with both Chiara and Fedez reading vows they’d penned themselves. Smoke bombs went off as Fedez kissed Chiara, and then the two departed for Chiara to get changed into her second look for the day – a custom-made Christian Dior ball gown featuring meaningful personalised sayings.
“When it was the time for the wedding cake, everybody was taking photos. I did not care, I wanted to isolate them in a bubble, I wanted that moment to be only for them, but deep down I knew that it was going to be somehow ours too.
The amusement park opened and it was time for the wide angle, twenty-eight mm from the bottom. I think I used it fifteen years ago but there were two hundred people behind me – it had to read the sign otherwise the photo did not exist. I got out of the way of the sound engineer and shoot. Then the concert began and I was on the stage next to Ceskiello: it seemed like a movie, but watching it was awesome!”- David Bastianon”
“We just gave Chiara Ferragni and Fedez the album of their wedding: about three hundred shots with all the details, emotions and guests. But in this story, which is mine, you will find only twelve images of the two of them. Twelve images that summarise the adrenaline of being the official wedding photographer of The Ferragnez.
In the last four months I have studied Chiara and Fedez via Social networks – trying to imagine how it would be. We finally got there and it was just incredible. It doesn’t happen often that you have millions of people watching and commenting on your work; having Dior asking for your pictures of the dress whilst having eighteen people around you filming a documentary about Chiara.” – David Bastianoni